SEO and accessibility check failures

This article explains why some SEO and accessibility checker tools can incorrectly flag issues with Baseline's <h1> HTML tags.

Many SEO and accessibility checker tools rely on outdated rules that do not account for modern standards and practices. If a checker flags Baseline's use of multiple <h1> tags, the warning can usually be ignored.

Baseline follows current SEO and accessibility best practices. Multiple <h1> tags do not necessarily indicate a problem and should not negatively affect your store's SEO performance or accessibility.

What are <h1> tags?

An <h1> tag identifies a page's top-level heading or title. In the past, SEO best practices recommended one <h1> tag per page to avoid "confusing" search engines. Modern SEO has evolved to allow search engines to handle multiple <h1> tags on a single page.

Note

Read more about modern SEO in Google's comments quoted in George Nguyen's Search Engine Land article.

Why we use multiple <h1> tags

By design, Baseline includes multiple <h1> tags. This isn't an error; it's a deliberate design choice. Each <h1> tag helps maintain Baseline's modular and flexible design.

These design choices should not cause SEO or accessibility issues for your online store.

Note

If you have questions or need additional reassurance, please contact our support team.