SEO and accessibility check failures ​

This article describes why some SEO and accessibility checker tools might erroneously flag issues with Baseline's <h1> HTML tags.

Many SEO and accessibility checker tools rely on outdated rules that do not account for modern standards and practices. So, if your SEO or accessibility checker flags Baseline's use of multiple <h1> HTML tags, it's probably okay to ignore it.

Baseline is designed following best practices for contemporary SEO and accessibility. A flagged <h1> is not always an indication of an actual problem. Having multiple <h1> tags won't negatively affect your store's SEO performance or accessibility.

What are H1 tags? ​

An <h1> or "H1" tag applies to a page's top-level heading or title. In the past, SEO best practices recommended one <h1> tag per page to avoid "confusing" search engines. Modern SEO has evolved to allow search engines to handle multiple <h1> tags on a single page.

Why we use multiple H1 tags ​

By design, Baseline includes multiple <h1> tags. This isn't an error; it's a deliberate design choice! Each <h1> tag helps to maintain Baseline's modular and flexible design.

Our intentional and carefully considered design choices mean that Baseline should not cause SEO or accessibility issues for your online store.