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Sections overview

Baseline includes templates for building common store pages like the homepage and product page. Within each template, Baseline's provides reusable sections and blocks for adding elements into your store's pages - refer to Theme structure.

Instead of spending time recreating the same elements for every page, use Baseline's templates, sections and blocks for a convenient way to build pages quickly, while maintaining a consistent design across your store. To learn about a particular section, use the links provided in this guide or select a section from the side menu.

The following video demonstrates rearranging the Featured navigation and Featured collection sections on a store's homepage.

Theme structure

A typical store has different types of pages, like product and blog post pages. Baseline provides a convenient template for each type of page. For example:

  • the Home page template defines what's displayed on your store's homepage.

  • the Default product page template defines what's displayed on product pages, etc.

Baseline's templates are comprised of sections and blocks.

  • Section. Within a template, a container for an area of content, like a sidebar, header or footer, is called a section.

  • Block. A block is an element of content inside a section, like a product, a video, or an image with text.


To learn how themes are structured, refer to Shopify help: Theme structure and Shopify developer help: Markup and features.

Page templates

Baseline contains default and additional page templates.

  • Default. All Shopify themes include a set of default page templates for creating common store pages. Baseline provides pre-configured store pages, created from its default page templates, including a homepage and checkout page.

  • Additional. Additional page templates are used to create store pages that are unique to Baseline. To use Baseline's additional page templates, you must assign products/ pages to them. Refer to Shopify help: Templates.

Baseline's page templates are listed below.


* Indicates an additional page template.

  • Home page

  • Products

    • Default product
    • Product - Horizontal gallery*
  • Collections

    • Default collection
  • Collections list

  • Pages

    • Default page
    • Contact*
  • Blogs

    • Default blog
  • Blog posts

    • Default blog post
  • Cart

  • Checkout

  • Others

    • Password
    • 404 page
    • Search
    • Gift card

Static, content and template sections

By default, Baseline's templates are pre-configured with sections and blocks that are most relevant to a page's purpose, and can include the following types of section.

Static sections

With the exception of the Checkout, Password and Giftcard templates, by default, all templates include the five static sections described in the following table.

Section nameDescription
Sidebar menuProvides visitors with a side menu for navigating the pages in your store.
Announcement barProvides messages for your store's visitors, for example, to announce sales or special discounts.
HeaderProvides visitors with a top menu for navigating pages in your store.
FooterProvides visitors with a secondary menu, at the bottom of pages, for navigating your store.
PopupDisplays a small window containing promotional or advertising messages for your store's visitors.

Typically, static sections cannot be fully removed or rearranged without altering Baseline's code (recommended for expert users only). However, you can hide the Popup and Announcement bar sections by adjusting their settings - refer to Shopify help: Edit a section.

Content sections

The content sections described in the following table can be added into or removed from any page, except the Checkout and Giftcard pages.

Section nameDescription
Blog posts *Displays a selection of blog posts on a store page.
Collection list *Displays a selection of collections on a page.
Featured collection *Sets a collection as a featured collection and displays it on a page.
Product listDisplays a list of products from a collection on a page.
Featured productDisplays a specific product on a store page.
Image splitDisplays two images, side-by-side, on a store page.
Image with textDisplays an image and text, side-by-side, on a store page.
Image with text overlayDisplays an image, overlaid with text, on a store page.
Logo listDisplays a list of logos associated with store items.
SlideshowDisplays a series of images on a store page.
TestimonialsDisplays comments from customers, clients, and staff.
Custom links with imageDisplays a link and an image, side-by-side, on a store page.
DirectoryDisplays a grid with links to different areas of your store on a page.
Featured navigation *Adds a menu to a page with links to featured items/ products in your store.
Navigation with imageDisplays a navigation menu and a linked image area, side-by-side, on a store page.
Single level navigationDisplays a navigation menu, with menu items in single row, on a store page.
NewsletterDisplays a newsletter sign-up form on a page.
Marquee * #Adds an area with moving/ scrolling text to a page.
Rich text *Adds formatted text with headings to a store page.
Text columnsAdds text, arranged in columns, to a store page.
Text columns with imagesAdds areas of text with corresponding images, arranged in columns, to a store page.
VideoAdds a video to a store page from a URL.
Video with text overlayAdds a video from a URL, overlaid with text, to a store page.


* Denotes the content sections included in Baseline's home page template by default.

# Denotes the content sections included in Baseline's Default and Feature product page templates by default.

Template sections

A template section provides a special content area to a particular template. Each template section is only available on specific pages. For example, only Baseline's 404 page template includes the Main 404 template section.

The following table describes Baseline's template sections and the specific templates they belong to.

Section nameDescriptionCorresponding template name
Product pagesSet what's displayed on the page when a visitor selects a product from your store.Products > Default product
Product recommendationsDisplays related products on a product page.
  • Products > Default product
  • Products > Feature
Feature product mainSet how a featured product is displayed on Product - Horizontal gallery pages.Products > Horizontal gallery
CollectionSet what's displayed on the page when a visitor selects a product collection from your store.Collection > Default collection
Collections list pageSet how your store's collections are displayed on the collection list page.Collection list
PagesSet how content is displayed on default store pages.Pages > Default page
Pages - contactSet how your store's contact information is displayed on the contact page.Pages > Contact
Blog pagesSet how blogs posts are displayed on your store's blog pages.Blogs > Default blog
Cart itemsSet how items added to the cart are displayed on your store's cart page.Cart
Cart footerSet how the footer of your store's cart is displayed on the cart page.Cart
Password - contentProvide "Opening Soon" information, on the password page, about store content that's pending release.Others > Password
Main 404Provide a message that's displayed whenever a visitor follows a link to a store page that cannot be found.Others > 404 page
Search resultsSet how search results are displayed on your store's search page.Others > Search
Gift cardSetting up a Gift card section on your store's gift card page to allow customers to purchase prepaid store credit.Others > Gift card


To customize your store's pages, you can add, edit, remove, show, hide and even rearrange sections and blocks. Refer to Configure blocks inside a section, Shopify help: Sections and blocks, or select a section from the side menu.

Configure blocks inside a section

The names of the blocks inside a section generally correspond to the name of the section that contains them. For example, a default Slideshow section contains Image slide blocks.

Some sections have more than one type of block. For example, a default Featured product section is pre-configured with blocks for (product) Title, Price, Variant picker, and Buy buttons. Optional blocks can also be added into some sections, where relevant.


To learn about the available blocks in each section, refer to Static, content and template sections, and then follow the links in corresponding table.

Configure, add, remove, hide, or move a block

To configure, add, remove, hide/ show, or move a block inside a section:

  1. In Customize theme, select a template that contains the section with the block you want to configure.

  2. From the side menu, select the required section.

  3. From the section menu, choose one of the following tasks.

  • To configure a block, select the required block, and then apply the corresponding block settings. For example, the following image shows a selected Image slide block inside a slideshow section.

    A selected image slide block option inside a slideshow section in Theme editor

  • To add a block into the section, select Add block, and then choose a block to add. For example, the following image shows the Add slide option to add an Image slide block into a slideshow section.

    The add image slide block option for a slideshow section in Theme editor

  • To remove a block from the section, choose a block to remove, and then select Remove block. For example, the following image shows the option to remove an Image slide block from a slideshow section.

    The remove image slide block option for a slideshow section in Theme editor

  • To hide/ show a block in the section, select the eye icon beside the block. For example, in the following image, the option is enabled to show an Image slide block inside a slideshow section.

    The show or hide image slide block option for a slideshow section in Theme editor

  • To move a block above/ below another block in the section, select the drag icon beside the block, and then drag the block to the required position. For example, the following image shows moving one Image slide block above another inside a slideshow section.

    The drag image slide block option for a slideshow section in Theme editor

Section theme settings menu

In Theme editor, the settings panel for many sections includes an expandable Theme settings menu. Expand the menu to access applicable theme settings for the current section. In the following image, the expandable theme settings menu is included inside a product pages section. Refer to Shopify help: Theme editor.

An example of the theme settings menu for a product page section in Theme editor

Each theme setting can apply to multiple sections and pages. Changing a theme setting from inside the current section can affect other store sections and pages.

For example, by using the expandable theme settings menu inside the Product pages section, you can adjust the Add to cart button style. The button is used in other sections and pages throughout the store. Adjustments to the button theme settings, inside the product pages section, are also applied the to other areas of your store that use the button.

When configuring a section, if you're unsure about an option in the expanded theme settings menu, access the setting from the standard Theme settings panel. Refer to Settings overview.